Cici Dong | Instructional Designer

Cici Dong is an instructional designer with a UX background, building learning experiences and workflow tools that make complex processes feel simple.

M.A. Art Education, Columbia University, 2025

B.F.A. Communication Design, Washington University in St. Louis, 2022

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Product Design

Redesigning an instructor-led training session into a self-paced eLearning course.

Interactive Coaching Course

Case study

Redesigning an instructor-led training session into a self-paced eLearning course.

Interactive Coaching Course

Case study

An AI-powered tool that turns a podcast URL into a ready-to-use executive briefing in one minute for Zipline's communications team.

Comms Briefing Generator

Zipline

An AI-powered tool that turns a podcast URL into a ready-to-use executive briefing in one minute for Zipline's communications team.

Comms Briefing Generator

Zipline

A workflow-driven redesign of a jewelry consignment system, making order tracking and editing more efficient.

Order Management System

VALANI

A workflow-driven redesign of a jewelry consignment system, making order tracking and editing more efficient.

Order Management System

VALANI

An interactive hero card generator that turns storytelling into a playful, hands-on experience during a live exhibition.

Interactive Card Generator

Trailblazer Heroes

An interactive hero card generator that turns storytelling into a playful, hands-on experience during a live exhibition.

Interactive Card Generator

Trailblazer Heroes

A research-driven e-commerce experience for gemstone buyers, featuring comparison tools, filtering, and in-store planning support.

E-Commerce User Research

Real Gem Inc.

A research-driven e-commerce experience for gemstone buyers, featuring comparison tools, filtering, and in-store planning support.

E-Commerce User Research

Real Gem Inc.

Reimagined a static event handout as a mobile-first, real-time hub to better support users throughout the event.

Event Guidance App

Lenzing

Reimagined a static event handout as a mobile-first, real-time hub to better support users throughout the event.

Event Guidance App

Lenzing

Brand & Marketing

Young Choice Brand Visual Guide

Alibaba Group

Built the brand identity and marketing system for Gen Z influencer incubation platform

Brand Launch & User Acquisition Campaign

JD.com

Designed seasonal campaign visuals and advertising for JD.com's newly launched premium membership app

Exhibition Visual & Marketing Design

Nanjing City Museum

Designed exhibition visuals and social media content for a Ukiyo-e art show