Cici Dong — Instructional Designer & UX Designer

Cici Dong is a product designer with a background in learning science, building workflow tools and learning experiences that make complex processes feel simple.

M.A. Art Education, Columbia University, 2025

B.F.A. Communication Design, Washington University in St. Louis, 2022

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Product Design

Redesigning an instructor-led training session into a self-paced eLearning course.

Interactive Coaching Course

Case study

Redesigning an instructor-led training session into a self-paced eLearning course.

Interactive Coaching Course

Case study

An AI-powered tool that turns a podcast URL into a ready-to-use executive briefing in one minute for Zipline's communications team.

Comms Briefing Generator

Zipline

An AI-powered tool that turns a podcast URL into a ready-to-use executive briefing in one minute for Zipline's communications team.

Comms Briefing Generator

Zipline

A workflow-driven redesign of a jewelry consignment system, making order tracking and editing more efficient.

Order Management System

VALANI

A workflow-driven redesign of a jewelry consignment system, making order tracking and editing more efficient.

Order Management System

VALANI

An interactive hero card generator that turns storytelling into a playful, hands-on experience during a live exhibition.

Interactive Card Generator

Trailblazer Heroes

An interactive hero card generator that turns storytelling into a playful, hands-on experience during a live exhibition.

Interactive Card Generator

Trailblazer Heroes

A research-driven e-commerce experience for gemstone buyers, featuring comparison tools, filtering, and in-store planning support.

E-Commerce User Research

Real Gem Inc.

A research-driven e-commerce experience for gemstone buyers, featuring comparison tools, filtering, and in-store planning support.

E-Commerce User Research

Real Gem Inc.

Reimagined a static event handout as a mobile-first, real-time hub to better support users throughout the event.

Event Guidance App

Lenzing

Reimagined a static event handout as a mobile-first, real-time hub to better support users throughout the event.

Event Guidance App

Lenzing

Brand & Marketing

Young Choice Brand Visual Guide

Alibaba Group

Built the brand identity and marketing system for Gen Z influencer incubation platform

Brand Launch & User Acquisition Campaign

JD.com

Designed seasonal campaign visuals and advertising for JD.com's newly launched premium membership app

Exhibition Visual & Marketing Design

Nanjing City Museum

Designed exhibition visuals and social media content for a Ukiyo-e art show