VALANI
A Smarter Way to Manage Retail Consignments
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ROLE
Product Designer
ROLE
Product Designer
TIME
2025 (Jan - May)
TIME
2025 (Jan - May)
SKILLS
Strategy Design
Product Design
B2B Wholesales
B2B Wholesales
B2B Wholesales
5 min read
5 min read
5 min read
Problem
Problem
VALANI is a jewelry wholesaler relied on paper-based workflows. As business scaled, this workflow brought inefficiency to daily sales management.
We’ve relied on handwritten consignment sheets , It used to symbolize trust, but now we have more than 100 retail partners.
Rainy Z.
Sales Manager of VALANI
How might we digitize VANALI’s consignment workflow to streamline order creation, maintain comprehensive records, and reduce repetitive manual work?
Strategy
Strategy
A scalable, more efficient experience
Digitizing VALANI’s paper-based workflow to help the team "move" faster. What would an effortless consignment system that empowers VALANI to manage 100+ retail partners looks like?
Data Entry & Retrieval
Streamlined multi-session workflows to support flexible order creation and editing.
Data Navigation
Designed for fast, intuitive access through clear layouts and behavior-driven filtering.
Workflow Efficiency
Reduced repeated effort by enabling smart data reuse and in-context actions.
Impact
100%
100% opt-in rate from sales reps during the trial phase
100%
100% opt-in rate from sales reps during the trial phase
<30 min
All trainees completed their first draft order within 30 minutes
<30 min
All trainees completed their first draft order within 30 minutes
43%
Reduced new order creation time by approximately 40%
43%
Reduced new order creation time by approximately 40%
wHAT i lEARNED
Workflow design requires systems thinking.
Features like progressive entry, search filtering, and data reuse should align with user intent, backend logic, and future scalability
Interaction design must serve operational clarity.
The most effective solutions supported team workflows, reduced ambiguity, and fit into daily routines without disrupting major tasks.
Strategic UX requires aligning design with business priorities.
Balancing stakeholder needs and user behavior meant advocating for solutions that supported long-term efficiency and adoption.