Brand Launch &
User Acquisition
Campaign
Designed seasonal campaign visuals and out-of-home advertising for JD.com's newly launched premium membership app, supporting its early-stage user acquisition.
Jun-Oct， 2022
CLIENT
JD.com
Role
Visual Design Intern
Service
Campaign Design · Advertising
Background
One Store, JD.com's premium grocery membership app was re-launched in 2020. To grow its user base, the team ran targeted offline advertising campaigns in residential communities, office buildings, and high-traffic commercial areas that matched the platform's user profile.
Advertising
To support the app's offline user acquisition push, I designed elevator ads and POP display stands deployed across residential buildings, office complexes, and commercial areas selected based on user demographic research — bringing the brand into the daily environments of its target audience.
Campaign Visuals
To drive in-app traffic for recurring promotions, I designed scrolling banners and campaign landing pages for 7 seasonal events，including Summer, Mid-Autumn Festival, Valentine, and other holiday sales, translating each campaign's theme into visually cohesive, conversion-oriented assets.
