Young Choice
Brand Visual Guide
Developed the visual identity system and led brand marketing intern team for Alibaba Entertainment's Gen Z influencer incubation platform.
Jun-Oct， 2022
CLIENT
Alibaba Entertainment Group
Role
Brand Design & Marketing
Service
Brand Identity · Visual Design · Social Media Marketing
Background
Alibaba Entertainment launched Young Choice, an influencer incubation initiative targeting Gen Z creators, a platform designed to attract aspiring content creators through internship opportunities, nurture their growth, and build a sustainable content pipeline for the brand.
Brand Identity
My duty was to develop the visual identity system for the platform's IP character, including logo variations, color palette, and typography. Collaborated with the PM, we crafted the platform slogan, and translated it into a typographic design system used across all marketing materials.
IP Illustration
I also created a series of original illustrations based on the IP character, designed for use across recruitment posters, campaign visuals, and promotional materials.
Merchandise Design
Designed a line of branded merchandise tied to the platform's gamified points system, rewarding community members for task completion and platform engagement.
